TourRadar

Email Marketing

Content calendar planning, creative briefs, copywriting

User Interface / Experience Design

Project proposal, wireframing, journey mapping, sales funnel optimization

[ agent dashboard redesign ]
 

This started as idea to improve agent workflow and turned into a full redesign. I created an interface to optimize the customer sales funnel to assist the way agents understand exactly where the customer is in each stage of its journey.

New Product Feature

Project management, product development, agile methodology
[ video selling implementation ]

Social Media Campaign

Design, copywriting, editing, implementation
 

This campaign is an inside look at a Kenya and Tanzania safari with tour operator Dragoman Overland (the product). This was a trip I took with the company to help understand and sell the product. I turned it into a promotional engagement piece for our social audience on Instagram and Medium, and an internal presentation to educate my department on safari products.

TRInstagramFAM
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Process Optimization

Copywriting, project management, strategic planning

[ email & group package templates, sales process updates ]

Hello [NAME],

Thank you for your message, we can't wait for you to experience an incredible polar expedition!

As polar itineraries visit such remote destinations, there is sometimes a smaller window of time when travellers can visit, and therefore, departure dates on popular itineraries can sell out a year or more in advance.

Even though this exact option might not be available, TourRadar works with many different tour operators and we would be happy to assist you in exploring alternative options. To make sure that we are able to find an expedition to match your expectations, we kindly request the following information:

- Preferred travel months/year:
- Ideal length of expedition:
- Any specific polar destination you would like to see:
- Are you looking to cross the Arctic Circle: Y/N
- Budget:
- Accommodation expectation:

With the above information, we can ensure that we find something that either fits or closely resembles your expectations.

We look forward to hearing from you, and can't wait for you to experience a once in a lifetime polar adventure!

Kind Regards,

Hi [NAME],

Thank you for placing your booking for [X] with [X].

We're excited to help confirm your cruise as soon as possible, but before doing so, we must mention for the sake of transparency that there was a slight error in our system that did not register the full deposit amount for this polar expedition.

We currently have [X] on file that is pending, meaning it has only been pre-authorized from the card you used when placing your booking. However, the total amount of the deposit is [X]. Unfortunately, [X] does not allow us to confirm bookings without the entire deposit. In order for us to fully confirm your pending booking, we are asking for the remainder of the initial deposit of exactly [X]. Please note that the full deposit amount is equal to [X] of the total cruise cost, which is standard for polar expedition deposits with most operators. Your final payment will be due 90 days from your departure date on [X].

We understand this may be much more than you were ready to place as a deposit, so we have placed a hold to save your spot so you have 48 hours so you may have time to respond.

Please respond back to this message providing permission to charge the remaining balance of the deposit. The total deposit amount will only be charged when your spot on this incredible cruise with [X] is fully confirmed. Again, we sincerely apologize for this technical error and hope that we're able to secure your spot on a trip of a lifetime.

If you have any further questions or concerns, please just let us know and we will gladly assist. We're available 24/7 for your convenience and look forward to hearing from you soon.

Best,

'Days to Come' Blog

Creative writing, editing

 
 
 
 
 

CLIENT

TESTIMONIAL

"Rebecka, Thank you so much for all of your hard work on this trip for our group. You will be hearing from everyone to confirm. We will definitely be using TourRadar again and recommending you to all our friends. Thanks again!”

© 2014-2020 REBECKA CALDERWOOD | ALL RIGHTS RESERVED